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High-Horsepower Acquisition Campaign
Your Next HHP Customer Starts Here.
A 3-month, data-driven campaign designed to identify, engage, and qualify high-horsepower prospects, delivering sales-ready opportunities directly to your dealership.
How It Works
About
The HHP Acquisition Campaign helps your dealership connect with operators who are actively considering their next high-horsepower equipment purchase. Using ownership data, predictive targeting, and digital marketing, AGCO Direct identifies qualified prospects and delivers sales-ready opportunities directly to your team.
Tactics and Costs
Paid Social: $1,200/Month
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Awareness: $400/month
Target competitor equipment owners using UCC ownership data -
Lead Generation: $800/month
Retarget UCC prospects and landing page visitors
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Direct Mail: $750+
Varies based on the number of qualified UCC prospects within market
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Programmatic Advertising: $4,050/month
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Display: $1,200/month
Targeting competitor equipment owners via UCC ownership data -
CTV: $2,850/month
Targeting competitor equipment owners via UCC ownership data
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Total Investment: $16,500 or $6,600 after co-op
Creative Selection
Choose the campaign creative that best represents your dealership.
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Fendt
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Massey Ferguson
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Fendt and Massey Ferguson
Why Participate?
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Spend less time searching for customers and more time closing sales.
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The HHP Acquisition Campaign helps your dealership reach the right operators at the right time—before your competition does.
Ready to Grow Your Pipeline?
Enroll in the HHP Acquisition Campaign and start receiving qualified high-horsepower opportunities delivered directly to your dealership.
*UCC ownership targeting is available for U.S. dealers only. Canadian dealers will utilize comparable third-party agricultural audiences, farm equipment purchase-intender segments and lookalike audiences of recent HHP purchasers.
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